We enable excellent
customer experiences.

Emerson Group Communications

We inspire frontline employees with simple, clear, and actionable solutions that help translate strategic goals into measurable results. Our expertise extends outside your organization to shape your corporate reputation, employer branding, marketing content, and public relations.

We keep it simple

We love to chat, but we’ll keep it brief. Everyone is busy, that’s why we streamline communication so your audience can easily understand the meaning – quickly and effectively.

We are scalable

We’ve curated the best talent from around the world. The team can scale up or down according to your needs and the magic happens when we come together to plan, analyze, or build amazing content.

We get stuff done

Relax, we’ve got this. You need a hand and you’ve come to the right place. We can be an extension of your team on a contract or fractional basis or partner with you on a specific project. We can have as much or as little involvement as needed.
We Keep it simple
We love to chat, but we’ll keep it brief. Everyone is busy, that’s why we streamline communication so your audience can easily understand the meaning – quickly and effectively.
We are scalable
We’ve curated the best talent from around the world. The team can scale up or down according to your needs and the magic happens when we come together to plan, analyze, or build amazing content.
We get stuff done
Relax, we’ve got this. You need a hand and you’ve come to the right place. We can be an extension of your team on a contract or fractional basis or partner with you on a specific project. We can have as much or as little involvement as needed.

What We Do

Communications

We’ll help you get heard by distilling messages down to their essence and making them relatable to those people you’re trying to reach.
  • Change Management (Prosci)
  • Equity, Diversity, Inclusion, and Belonging
  • Sustainability
  • Employer Branding
  • Employee Engagement
  • Gamification of Learning
  • Brand and corporate assets

Public Relations

We’ll amplify your authentic brand voice through non-conventional channels to help you connect with your audiences at a deeper level.

  • Annual strategic planning
  • Content calendars
  • Crisis planning, messaging, and response strategy
  • Influencer content
  • Social media engagement and response strategy

Marketing

We combine the principles of psychology, anthropology, learning, and design to create breakthrough content that drives action.
  • Strategic marketing plans, messaging themes, editorial calendar
  • Customer persona development
  • Communication aligned to Customer Journey
  • Blog and newsletter writing
  • Advertising copy: direct mail, commercials, print ads
  • Influencer content, press releases, event framework
LET'S MAKE 

LET’S MAKE
ART
BRANDS
HISTORY

Fasten your seatbelts – we’re about to take off! Drop us a line and let’s have a genuine chat.

Contact Now

Our Partners

We’ve landed some amazing work!

Our Team Members

We’ve curated the best talent
Janine Reed
President
Karen Jorritsma
Registered Graphic Designer
Kath Twigg
Visual Storyteller
Jeana Bertrand
Social Media & Community Manager
Stephanie Bagayawa
Graphic Designer & Animation
Dave Gouveia
Designer & Creative Director
Aimee Eppel
Website Design & Development Expert
Maryam Khawaja
Marketing Strategist

Blog Posts

Professional & reliable human resource data

Testimonials

Janine and her team supported Radial with an interactive gamified approach to improving inventory accuracy in our fulfillment centers. The tools she and her team developed made the transition to our new processes fun and engaging, and motivated our employees to adopt the change faster with greater sustainability! I highly recommend Janine and Emerson Group.
Laura R.
COO Radial, a BPost Company
Janine is an exceptional communicator who brought significant value to Walmart’s central operations team. She and her team developed communication tools and programs that led to transformative changes in our associate and customer experiences which helped us meet or exceed our KPIs. I highly recommend Janine to lead your operations communication strategy and implementation.
Rodd O.
Senior Vice President Operations Walmart Canada
We have been incredibly fortunate to collaborate with Emerson Group Communications for over two years now. Janine and her team have seamlessly integrated themselves into our organization, becoming an indispensable part of our team. Their dedication to understanding our organizational values, ethos, and customers is unmatched. The communications they create are tailored precisely to our needs, shunning any hint of generic or off-the-shelf solutions. Thanks to Emerson Group, our marketing, PR, and internal communications have reached new heights, leaving a lasting impact on our frontline and home office associates, fostering greater engagement and inspiration. Every solution and project they have undertaken has been characterized by its simplicity, clarity, and actionable nature, leading to tangible and measurable results.  We are genuinely grateful for the partnership we share with Emerson Group Communications and cherish the fact that they are not just an external agency but an integral part of our team. Their commitment and expertise continue to propel our organization forward, and we look forward to achieving even greater success together in the future.
Brad B.
President PenguinPickUp
Janine was pivotal to the success of the GSCA and the IMAX Corporation's partnership during a time of great change in the industry. Her business acumen and ability to collaborate for the success of both of our organizations is a sign of her sincere interest in relationship building and putting the success of the industry first. Janine is very savvy and able to glean what's best for all involved. Bravo!
Tammy S.
GSCA
Janine was consistently proactive, thoughtful, strategic, energetic, and a huge asset to our department and IMAX.

Janine is a true people person and quickly established the relationships and connections with key stakeholders that are so essential to the communications function. Janine is also an idea person and regularly proposed new initiatives and program improvements, many of which she implemented with excellent results.
Susan R.
Director of Communications IMAX
I have had the pleasure of working with Janine Reed for several years, starting with my work at Walmart Canada. Janine’s talent was spread across many teams as the business made significant change – she was an asset to every team she worked on. Janine’s skills vis a vis communications are creative, thoughtful, and innovative. Janine always exceeded my expectations. I continue to consult with Janine for advice and I absolutely endorse Janine and Emerson Group Communications.
Wendy S
VP Human Resources Walmart Canada / Owner UR HR Team
Maryam Khawaja,
Marketing Strategist
Coming Soon
Aimee Eppel, Founder,
Website Design & Development Expert

Aimee is the proud owner of CleanForest Consulting. For over 15 years, CleanForest Consulting has had a clear purpose of designing sustainable, robust, secure and downright beautiful WordPress websites. Their clients range from large financial corporations, e-commerce companies, law firms, hotels and hospitals to independent artists, not-for-profit organizations, startups and small-business entrepreneurs. Aimee’s excitement knows no bounds as she joins forces with Janine and the accomplished Emerson team, a partnership that promises to usher in enhanced value and a reservoir of web expertise to Emerson’s clientele.

Dave Gouveia,
Designer & Creative Director

Dave is an award-winning designer and creative director with close to 30 years of experience, 10 as a founding partner of a successful graphic design studio. He is skilled in all manner of design, including branding, corporate identities, events, packaging, advertising, print collateral, and annual reports. He excels at using his passion and cult dedication to computers, design, and motion pictures to relay information through a wide variety of communication platforms, including print, digital media, and web.

Karen Jorritsma, Registered Graphic Designer

Karen is a Registered Graphic Designer with a keen eye for detail and an innovative spirit. She has developed her skills in both print and digital production over a 20-year career, creating visually stunning marketing collateral, branding materials, and social media graphics for clients. Her expertise includes creating designs that engage an audience and deliver a message, collaborating with clients to translate their vision into reality, and elevating brands through strategic design.

Stephanie Bagayawa, Graphic Designer & Animation

Stephanie is a seasoned creative professional with 10+ years of experience designing a full spectrum of digital content for all sizes of companies, from start-ups to Fortune 100 companies. She specializes in graphic design, illustration, photography, video production, and animation. Stephanie always delivers an effective, on-target product that fits our clients’ needs and goals. We’re proud that her digital media work has been showcased at large-scale national and international corporate events.

Jeana Bertrand
Social Media & Community Manager

Jeana’s background as a Virtual Assistant with an agency allowed her to build broad and useful skills. After five years focusing on customer support and social media, she’s adept at thoughtful organization, strategy creation and online engagement. She supports your brand reputation and repurposes content to keep your online presence evergreen. And when your clients and customers reach out, she is the friendly face of your business. You can be confident your online presence is in good hands!

Kath Twigg, Visual Storyteller

With over a decade of video production and post-production experience, Kath brings technical knowledge as well as a creative perspective to capture spectacular visual moments and deliver engaging stories. Kath is adept at understanding and achieving the desired results of a video or still-image campaign, using her expertise to help small brands and NGOs communicate effectively with their desired audience.

Janine Reed, President
As a senior-level communications professional with over 20 years of experience, Janine has worked with some of the largest brands in the world, driving impactful communication strategies that have helped organizations achieve their goals. Throughout her career, Janine has built a reputation for being a strategic thinker, able to see the big picture and identify opportunities for growth and improvement. Whether she’s working with C-suite executives or front-line staff, Janine is known for her excellent communication skills, her ability to build strong relationships, and her commitment to delivering exceptional results.